Targeting options

135 views December 22, 2015 Administrator 1

In this section , we will learn about the different types of targeting options on Bidsopt.  The list of targeting  is available on the strategy level.

Traffic Sources

This targeting feature is used in order to target or exclude exchange and direct publisher traffic sources. This means that the particular strategy that are targeted will be exposed to selected traffic sources.

Day Part

This targeting feature is used in order to target or exclude specific time span in the day. For example, you can decide to target only morning hours – or just separate hours within the day.

Traffic Type

This targeting feature is used in order to target either Web or App traffic.

Network Type

This targeting feature is used in order to target either GPRS or WiFi.

Geo Targeting

This targeting feature is used in order to target any geographical area/county

Country Carrier

This targeting feature is used in order to target a specific carrier

Country IP

This targeting feature is used in order to target specific IP’s. You can enter separate IP addresses  and use dashes between the IP’s (without spaces). To enter multiple IPs, use space/enter/comma/semicolon between the ranges.

OS & Version

This targeting feature is used in order to target a specific operating system (such as Android, iOS, Blackberry, etc.).

Devices & Models

This targeting feature is used in order to target a specific device type, manufacturer and model  such as Smartphone, Apple and iPhone 6

Browser

This targeting feature is used in order to target or exclude a specific browser such as Firefox, Chrome, etc.